Glossary

Interactive Ads – Interactive Mobile Ads

Interactive ads – interactive mobile ads

Interactive ads are a type of mobile ad unit which is designed for user interaction, requiring users to take an active role in their ad experience. There are several types of interactive ads, including interactive video ads, interactive end cards, and playable ads. Interactive ads drive higher conversion rates and retention rates, increase LTV and brand awareness, and offer unique in-ad data for advertisers.

Learn more about interactive mobile ads and what’s in store for the next generation.

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