What is Frequency Capping?Frequency Capping is a feature within ironSource’s monetization platform that allows publishers to limit the number of times a user sees a particular ad within a designated period of time. Frequency Capping is often used to avoid ad fatigue, or ad burnout, i.e. overexposure to a specific ad which often leads to a drop in click-through-rate while the number of ad impressions remains unchanged. Frequency capping would most likely be used in a campaign that measures click-through-rate as a valuable user metric as opposed to campaigns focusing on brand awareness.
Growth Loop What is the Growth Loop? The Growth Loop is a holistic approach to game growth which merges the monetizati…
Casual mobile games What is a casual game? Casual games are a mobile game genre that is designed for everyone and anyo…