Deep linking is a hyperlink that directs a user to a specific piece of in-app content. Mobile deep linking provides a way for developers to display their products more precisely and effectively by directing users to relevant content. Mobile apps can utilize deep linking to generate traffic to pages with in-app purchases or special offerings. For instance, a mobile game can run an ad promoting a ‘special deal’ on weapons, which when clicked, takes the user directly to the IAP offering as opposed to the game’s main page or general IAP store. Deep linking allows developers to drastically improve ROI by driving traffic to specific pages based on different user interests.