Glossary

Customer Cohort Analysis

What is customer cohort analysis?

Customer cohort analysis is a tool which lets app developers track and study user behavior over time. A ‘cohort’ is a group of users who perform a certain sequence of events within a particular time frame - for example, users who triggered an app launch on the same day. App developers study a cohort’s behavior, looking at how key app metrics such as LTV and app retention change overtime. By analyzing user behavior, app developers can more easily make data-driven decisions on their in-app advertising and user engagement strategies. Learn more about cohort reports on the ironSource platform.
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