Glossary

CPI – Cost Per Install

What is cost per install?

Cost per install, or CPI, is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user installs their app from their ad. CPI is a very common pricing model, and is specific for mobile apps only.

There are many important factors to take into consideration when buying on a cost per install basis, such as: country, platform (iOS or android), ad unit, and more Ultimately, each factor will affect the price of the cost per install.

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