Glossary

Banner Ads

Mobile banner ads

A mobile banner ad is a rectangular system-initiated ad unit, which can be either static or animated. Mobile banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user session. Mobile banner ads might refresh automatically after a certain period of time. Despite being the oldest form of advertising, banner advertising is highly popular on mobile apps. This is because mobile banner ads are easy to implement for app monetization purposes, and are simple and good for awareness for advertisers. Mobile banner advertising are best displayed on a range of app categories, including lifestyle apps and games.

Mobile banner design and best practices

Although banner blindness is less of an issue on mobile than on desktop, it's still important for banners to be eyecatching - of course, in a non-disruptive way. Implementing interactive or video features inside the banner ad is a good place to start. Be sure to give your logo high visbility, and include a prominent call-to-action button. In terms of copy, keep it short and concise. The best way to do this is to include action words. See the example below

mobile banner design

Most common banner ad sizes

There are a few options for banner ad sizes. Note that in addition to the sizes below, it's also possible to create custom sizes, as well.

  • Standard banner: 320 x 50
  • Large banner: 320 x 90
  • Medium rectangular banner: 200 x 250
  • Smart banner, adjusted for both mobile and tablet: 320 x 50 (if screen height is ≤ 720) and 728 x 90 (if screen height is > 720)

Click here to learn more about mobile banner ad integration.

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