Glossary

Mobile Attribution Manipulation

What is Mobile Attribution Manipulation?

Mobile attribution manipulation is the deliberate and fraudulent practice of unnecessarily serving mobile ads to users who are close to conversion, thus misattributing credit for conversions and app installs. The culprits subsequently make money from app-install revenues and inflated mobile ad spend. Attribution fraud is a common mobile ad fraud practice and can affect a significant amount of mobile ad spend.

 

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