What is Mobile Attribution Manipulation?Mobile attribution manipulation is the deliberate and fraudulent practice of unnecessarily serving mobile ads to users who are close to conversion, thus misattributing credit for conversions and app installs. The culprits subsequently make money from app-install revenues and inflated mobile ad spend. Attribution fraud is a common mobile ad fraud practice and can affect a significant amount of mobile ad spend.
Mobile Attribution Manipulation
iOS IDFA: Apple’s Advertising IdentifierWhat is IDFA? An acronym for The Identity for Advertisers, IDFA is the un…
Post-Install EventIn-App Events
What is a Post-install Event? A post-install event is any user action or event that happens during usage of an app, aft…