ARPDEU stands for 'average revenue per daily engaged user'. It is the total revenue divided by the total number of engaged users. ARPDEU is an advanced monetization metric available on the ironSource dashboard that helps app developers better understand how users interact with ads in their app.
Average Revenue per Daily Engaged User
What are App Sessions? The number of app sessions measures how frequently users interact with an app. Higher …
App churn rate What is churn rate? App churn rate is the percentage of users who uninstall or stop engaging with an app…