Glossary

AR Advertising – Augmented Reality

What is AR advertising?

AR advertising is a mobile ad unit which uses the smartphone camera to superimpose 3D assets, such as game characters and scenarios from the advertised game, onto the user’s real world surroundings. AR ads can run on both iOS and Android in-app traffic, within rewarded video and display placements.

Learn more about ironSource’s augmented reality advertising.

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