Glossary

Ad Revenue

What is ad revenue?

Ad revenue is the money apps generate from in-app advertising. App ad revenue is calculated by multiplying ad impressions by eCPM.

Ad revenue = impressions * eCPM

App developers rely on several app metrics to measure their ad revenue, including ARPDAU, ARPU, and ARPPU. In addition to these indicators, app developers use reporting tools to distinguish between mobile video ad revenue and rewarded video ad revenue, for example, so they can learn which sorts of ad placements generate the most money. This data informs better app monetization decisions.

To increase app ad revenue, app developers must put together a sturdy ad monetization strategy. The key to boosting ad revenue is placing high-performing ad units, such as rewarded video ads and playable ads, at high-converting points in the app flow.

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