Playworks Creative

Our design process

Our team of designers, animators, video producers, and programmers, tailor-make each high-impact interactive ad – completely in house. Our secret sauce is our ability to leverage our experience, expertise, and of course the data, to fine tune each ad, making incremental changes which dramatically impact results.

1. Research

Our designers download the app and play with it to understand what it’s all about. (This is our favorite part.)

2. Design

We put together a script and storyboard, and use real game assets to design mockups of the ad.

3. Develop

Our developers make the design come to life.

4. Deploy

We run the ad in multiple campaigns to users across the world.

5. Measure

Once the ad is up and running, we check back in to see how well it performed.

6. Iterate

We learn what worked and what didn’t, and go back to improve the creative.

Playable ads

Playable ads offer users a snippet of interactive gameplay. They’re opt-in, true to the spirit of the game, and give users an immersive and enjoyable ad experience.

Interactive rewarded video ads

Completely unique to ironSource, interactive rewarded video ads let users choose their own in-ad adventure. They invite users to engage, and delight them with personalization.

Interactive endcard

Interactive endcards add an additional layer of engagement at the end of a regular 15-30 second video ad, giving users a feel for the app’s functionalities.

Interested in becoming an ironSource partner?

We’d love to hear from you.