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How monetization and user acquisition will merge in 2019

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What's in the guide?

The metrics that make up a good game businesss

The effects of system and user initiated ads on LTV and ARPDAU

Best practices for increasing advertiser eCPM

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About the guide

Nadav Ashkenazy, ironSource's VP Global Partnerships and Business Development, presented this guide at Casual Connect 2019. There, he discussed how game developers can merge monetization and user acquisition efforts to supercharge growth.

Download the guide now

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