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How to maximize a small user acquisition budget

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What's in the guide?

6 ways to maximize a small user acquisition budget for ROI-positive spending

How to correctly track lifetime value (LTV) across user segments

Why and how you should base your ROI calculations on eCPI rather than CPI

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Take a sneak peak inside

“Next, extract correlations between the profiles of your high LTV users. This will serve as the ...”

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“That said, never put all your eggs in one basket. Mobile is a fast-moving ecosystem and all marketers are dealing with moving ...”

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“What matters ultimately is not how much you pay for each user but the delta between how much the user costs (CPI or eCPI) and ...”

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