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What’s in the guide?

The reasons why Google Play and the App Store place so much value on ratings and reviews

How to best leverage positive reviews and limit the impact of negative reviews

ASO strategies that can increase your app’s discoverability

Take a sneak peak at tip 4

Call in the AAA – acknowledge, apologize, and assist. Offer them free points, provide a support email address, and ask for their email address…

Take a sneak peak at tip 7

Metrics are your friend. Timing is everything and that’s where metric and analytics solutions come into play…

Take a sneak peak at tip 8

Leverage your monetization platform to segment users and customize the UX flow…

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