The first comprehensive tool for cross promotion
The available app cross promotion solutions on the market generated massive challenges for monetization and marketing teams. Either they utilized an ad network to run cross promo campaigns and paid high prices for their own users, or they ran cross promo campaigns as a unique source cannibalized potential revenue from other ad networks.
ironSource’s app cross promotion solution overcomes these challenges, enabling app developers using the ironSource mediation and user acquisition platform to set up campaigns which benefit from the full force of ad network technology and mediation optimization – for the first time ever.
How does it work?
The solution functions as an isolated ad network that only runs cross promotion campaigns, so you can run cross promotion like any other UA campaign and optimize them in the waterfall like any other instance.
The benefits of
ironSource cross promotion
For user acquisition
Make sure you’re not showing cross promo ads to users who’ve already installed your app.
ironSource data science makes sure your cross promo ads are shown to the right users at the right time.
Usually, app cross promo solutions only let you buy on CPM. ironSource lets you buy on CPI and optimize bids accordingly.
Keep your waterfall optimized with the flexibility to run cross promo ads within multiple instances.
Understand the true eCPM performance of each cross promo instance and optimize within your waterfall accordingly.
Lower network margins
Instead of paying the standard 30% cut running cross promo ads through a traditional network, run them at a 10% margin with ironSource, and keep more revenue in your pocket.
What devs are saying
“Utilizing ironSource’s tool to cross promote Kick the Buddy and other titles throughout our game inventory has been a game changer. We’ve gone from a situation of competing with ourselves and paying commission for our own users to one where we can utilize the full benefits of an ad network for cross promo campaigns. ironSource’s tool has given us the ability to treat both our ads and our ad units in a cross promotion with a business mind, backed by numbers.”
Dmitry Glebenok, CTO at Playgendary