Cross Promotion

The only solution that lets you run cross promotion campaigns the way you’re used to – with the full force of ad network and mediation technology.
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The first comprehensive tool for cross promotion


The available app cross promotion solutions on the market generated massive challenges for monetization and marketing teams. Either they utilized an ad network to run cross promo campaigns and paid high prices for their own users, or they ran cross promo campaigns as a unique source cannibalized potential revenue from other ad networks.


ironSource’s app cross promotion solution overcomes these challenges, enabling app developers using the ironSource mediation and user acquisition platform to set up campaigns which benefit from the full force of ad network technology and mediation optimization – for the first time ever.

How does it work?

The solution functions as an isolated ad network that only runs cross promotion campaigns, so you can run cross promotion like any other UA campaign and optimize them in the waterfall like any other instance.

The benefits of
ironSource cross promotion

For user acquisition
Suppression lists

Make sure you’re not showing cross promo ads
to users who’ve already installed your app.

Data science

ironSource data science makes sure your cross promo
ads are shown to the right users at the right time.

CPI bidding

Usually, app cross promo solutions only let
you buy on CPM. ironSource lets you buy on CPI and
optimize bids accordingly.

Lower network margins

Instead of paying the standard 30% cut running
cross promo ads through a traditional network,
run them at a 10% margin with ironSource,
and keep more money in your pocket.

For monetization
Multiple instances

Keep your waterfall optimized with the flexibility
to run cross promo ads within multiple instances.

Performance transparency

Understand the true eCPM performance of each
cross promo instance and optimize within your
waterfall accordingly.

What devs are saying

“Utilizing ironSource’s tool to cross promote Kick the Buddy and other titles throughout our game inventory has been a game changer. We’ve gone from a situation of competing with ourselves and paying commission for our own users to one where we can utilize the full benefits of an ad network for cross promo campaigns. ironSource’s tool has given us the ability to treat both our ads and our ad units in a cross promotion with a business mind, backed by numbers.”

Dmitry Glebenok, CTO at Playgendary

Helpful resources to get started


How to Cross Promote Your Mobile Games with ironSource


Why ironSource’s Cross Promotion Tool Stands Out from the Market

Knowledge Center

Step-by-Step Getting Started Guide

ironSource cross promotion
in the press


ironSource Launches Cross Promotion Solution for Mobile Ads

Martech Advisor

ironSource Introduces Cross Promotion Solution Simplifies Campaigning For Mobile Developers

Business of Apps

Cross Promotion Solutions for Mobile: The Pros and Cons

The Gaming Economy

Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

Start a cross promotion campaign now