Cross Promotion

The only solution that lets you run cross promotion campaigns the way you’re used to – with the full force of ad network and mediation technology.
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The first comprehensive tool for cross promotion


The available app cross promotion solutions on the market generated massive challenges for monetization and marketing teams. Either they utilized an ad network to run cross promo campaigns and paid high prices for their own users, or they ran cross promo campaigns as a unique source cannibalized potential revenue from other ad networks.


ironSource’s app cross promotion solution overcomes these challenges, enabling app developers using the ironSource mediation and user acquisition platform to set up campaigns which benefit from the full force of ad network technology and mediation optimization – for the first time ever.

How does it work?

The solution functions as an isolated ad network that only runs cross promotion campaigns, so you can run cross promotion like any other UA campaign and optimize them in the waterfall like any other instance.

The benefits of
ironSource cross promotion

For user acquisition
CPI bidding

Usually, app cross promo solutions only let
you buy on CPM. ironSource lets you buy
on CPI and optimize bids accordingly.

Lower network margins

Instead of paying the standard 30% cut
running cross promo ads through a traditional
network, run them at a 10% margin with
ironSource, and keep more money in your pocket.

For monetization
Multiple instances

Keep your waterfall optimized with the flexibility
to run cross promo ads within multiple instances.

Performance transparency

Understand the true eCPM performance of each
cross promo instance and optimize within your
waterfall accordingly.

Helpful resources to get started


How to Cross Promote Your Mobile Games with ironSource


Why ironSource’s Cross Promotion Tool Stands Out from the Market

Knowledge Center

Step-by-Step Getting Started Guide

ironSource cross promotion
in the press


ironSource Launches Cross Promotion Solution for Mobile Ads

Martech Advisor

ironSource Introduces Cross Promotion Solution Simplifies Campaigning For Mobile Developers

Business of Apps

Cross Promotion Solutions for Mobile: The Pros and Cons

The Gaming Economy

Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

Start a cross promotion campaign now