Playworks Studio creatives benchmarks index 2020
It’s always been difficult for game developers to understand what part of their ad is responsible for convincing users to install the game. But the rise of in-ad data has profoundly changed that reality - now you can leverage data on any touchpoint within an interactive ad, like dropout points and the seconds it takes for a user to first engage.
We analyzed billions of in-ad data points and rounded up the most important metrics for creative optimization, so you can make sure your playable ads perform at top level and drive high scale for your UA campaigns. Choose your genre to start, and use the data inside to make better decisions for improving your creative strategy.