Earn to Die 2 is a casual game developed by Not Doppler.
Not Doppler is a Sydney-based game publisher and developer, originally founded as a web game developer in 2005 before moving to mobile in 2012.
Not Doppler was looking to implement rewarded video mediation for Earn to Die to drive revenue and maximum eCPMs.
- Smooth integration of rewarded video that matches their unique game currency – i.e. when prices for upgrades increased exponentially
- Higher ongoing engagement with rewarded video ads
- Partner with a smart ad mediation platform to maximize revenue and eCPM at all times
“We always knew rewarded video mediation would be a smart way to approach monetization. We had to offer a variable reward that increased depending on the strength of the vehicle in the game, otherwise watching the video wouldn’t be worth our users’ time.”
- Jason Daskalopoulos, Senior Business & Marketing Manager at Not Doppler
Not Doppler implemented a unique rewarded video system that adapts to the player’s in-game progress, offering intermittent ‘double rewards’ to encourage engagement with rewarded video ads.
Earn to Die 2’s engagement rate soared above market benchmarks, 25%-38% more to be exact, all without implementing user segmentation or video capping.