ironSource is excited to be an official partner in the initial launch of Singular’s Certified Partner Program. Singular is a marketing intelligence platform that unifies marketing analytics allowing for marketers to generate actionable insights from data.
This program is comprised of twelve ad networks that provide the most comprehensive, accessible, and actionable data to their clients. In order for us as an ad network to qualify for the Singular Partner Program, we must meet the requirements highlighted by Singular which fall into three categories:
1. Data excellence: What does it mean? That we are transparent when transferring both aggregated campaign data as well as device-level attribution data at all levels of granularity.
2. Data governance: Essentially, we pass along all of our campaign analytics data via an API and fully comply with GDPR requirements. Plus, we have also met their threshold of less than a 10% fraud rate.
3. Service Commitment: Finally, all of our account managers are trained to provide the highest level of customer service.
But that’s not all
Our partnership with Singular doesn’t end nor did it begin with their Certified Partner Program.
As two companies that are committed to maximum growth for our clients, we’ve been working closely together for years. In fact, Yevgeny Peres, VP Growth at ironSource, has frequently been a speaker at the Unify conference by Singular, an annual conference that brings together thought leaders from around the world to discuss the latest topics in marketing growth. What’s more, we build tools offered through Singular that enable marketers to grow and scale their app businesses.
We’re looking forward to many more partnerships and collaborations in the future supporting app developers' growth.