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Expert tips for turning apps
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Blog
How to maintain control and transparency with in-app bidding
Savannah Cookson — Apr 16, 2024
Compared to traditional waterfall instances, in-app bidding can be advantageous. However one concern raised within the c...
  • Game growth
  • in-app bidding
  • ...
    • monetization
Blog
Social networks are not enough: why you should diversify your app marketing channel mix
Daniel Godley — Apr 15, 2024
App marketers now have more capabilities than ever before to reach new audiences. Yet, despite the wealth of options ava...
  • apps
  • in-app bidding
  • ...
    • user acquisition
Blog
Addressing addressability: How brand marketers can adapt their mobile programmatic strategy
Unity — Apr 10, 2024
ATT and cookie deprecation signifies more than just a technological shift - it's a game-changer for marketers who are lo...
  • user acquisition
Blog
Unity Expands Direct Brand and Agency Support in EMEA
Unity — Mar 20, 2024
Unity is excited to announce its expansion in the European (EMEA) market for its Programmatic Exchange, following four y...
  • company news

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Blog
4 tips for optimizing towards in-app events with ironSource Ads’ tCPA optimizer
Sagiv Arias, Senior Growth Strategy Manager at Unity — Mar 18, 2024
As you grow your app, scaling your user base is essential. Traditional CPI advertising ensures you can grow your install...
  • tools|user acquisition
  • ua optimizer
Blog
Unity and Google expand partnership with availability of Unity's networks as bidders into Google AdMob's SDK bidding program
Unity — Mar 17, 2024
Unity is delighted to announce that Unity Ads and ironSource Ads will soon start their alpha as real-time SDK bidders on...
  • company news
  • monetization
Blog
Tapjoy from Unity launches Daily Rewards, delivering Offerwall campaigns that bring users back to your app daily
Sari Berkovich — Mar 12, 2024
Unity is excited to announce Daily Rewards - a new and unique offering for advertisers on its Offerwall product, Tapjoy ...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Blog
Mobile gaming trends 2024
Sari Berkovich — Mar 10, 2024
In 2023, a shifting global economy impacted financial landscapes across sectors, and the mobile gaming industry was no e...
  • trends

Glossary – EN

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