Join the content revolution
and bring your devices to life

ironSource Aura

Turn customers into active users with smart content recommendation on your devices. The ironSource Aura platform empowers OEMs and carriers to build a relationship with their customers throughout the life cycle of the device.

How Aura changes your device

ironSource Aura is the world’s first smart content recommendation platform which turns any device – whether it’s a smartphone, laptop or smart TV – from a static machine into a dynamic, responsive channel that builds an ongoing relationship with your customers. With Aura, you can leverage ironSource’s content recommendation expertise to bring your device to life.

Connect with customers

Aura creates unique opportunities to connect with customers through new engagement touchpoints, from a rich out-of-the-box experience to ongoing smart notifications and a branded app discovery hub. Build brand loyalty and drive additional revenue by recommending relevant content to customers at the time they most need it.

Unprecedented insights

Get an unprecedented look into how customers are interacting with your device beyond the point of purchase with Aura’s real-time analytics. Our intuitive CMS also gives you full control over what content to show, allowing you to tailor and optimize campaigns to maximize value for the customer.

Supported Platforms

Success Story

“The app industry represents a huge opportunity, and ironSource helps us understand it better…we are committed to building a better experience for our users. With ironSource, we hope we can do that.”

Edward Wang,
Director of Software Sourcing – HTC


HTC (0:27)
Selected Partners

Interested in becoming an ironSource partner?

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