At the core of ironSource is InstallCore™. Serving the industry’s leading software publishers and distributors, InstallCore manages about 5 million successful installs each day and over 1.3 billion to date.
Branded Installers. Whether the application is business or consumer oriented, the InstallCore installer may be customized to fit its look and feel, and then tested using the installer A/B testing tool to continuously improve results.
Installation Analytics. Publishers may log-in online to measure, monitor and analyze installation results using the InstallCore installation analytics system. Publishers gain deeper understanding of each stage of their installation funnel, and insight into which stages may be adjusted to achieve even higher completion and monetization results.
Installation Engine. InstallCore improves install completion rates by about 32%, partly because the InstallCore high-performance installation engine bypasses common technical points of failure relating to operating systems or browser specifications and settings. InstallCore also shortens download time by about 35%, thus expediting the installation process.
Monetization Opportunities. Application publishers and distributors worldwide use InstallCore’s installation platform to increase revenues. InstallCore provides a wide range of attractive offers from premium advertisers during the installation path, and optimizes the mix of offers based on the unique behavior of the user-base.