As Senior Marketing Manager handling user acquisition at leading game publisher Kongregate, Linh Tijan has a huge amount of experience in how to optimize UA campaigns. Kongregate is behind hugely popular games such as AdVenture Capitalist, Animation Throwdown and Pocket..
With the start of the new year, we had a look into which gaming apps were the fastest growing across all of 2016.
A look back at 2016
The list below includes the pick of the year’s fastest growing Android apps in the game category. A look at the group shows the trends, events and happenings that defined 2016. Pikachu anyone?
Clash Royale (Supercell)
slither.io (Lowtech Studios)
Color Switch (Fortafy Games)
Dream League Soccer (First Touch)
Traffic Rider (Soner Kara)
Pokémon Go (Niantic, Inc.)
Rio 2016 Olympic Games (NEOWIZ)
Gardenscapes – New Acres (Playrix Games)
Disney Crossy Road (Disney)
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Who levelled up?
Read on for a selection of the year’s fastest growing gaming apps that were able to finish the year in a winning position. Some defined the year’s trends, some were able to capitalise on 2016 events – but they all gained in popularity.
Pokémon Go – none of us could ignore the Pokémon phenomenon this year, as the app brought AR into the light, emphasising that users are ready to embrace and run – literally – with this technology. It was a game best experienced together, and we’ll wait to see if another app is able to seamlessly employ AR technology this year.
Clash Royale was another hit for the Finnish Supercell that was acquired in 2016 by Chinese company Tencent – the developers best known for comms stalwart WeChat. Clash Royal was also one of the highest grossing games of the year. Royale Flush indeed.
The popularity of the Rio 2016 Olympic Games app was down to South Korean developer NEOWIZ ability to capitalise on Olympic fever in the summer. Launched a short period of time before the Games kicked off in Rio, their success and inclusion in FGA emphasizes the importance of leveraging exciting events to generate an increase in downloads and leverage the existing buzz.
Keep an eye on the gaming apps climbing the charts in the Fastest Growing Apps platform
This selection represents the apps in the Google Play Store that were the fastest growing across the gaming category in 2016. In order to identify trends and areas of growth unique to 2016, only apps that made their debut to the Play store in this year are included. In order to refine the selection, only apps that had at least five million downloads in 2016 are included.