In January, Kantar Millward Brown released “AdReaction: Gen Z, X and Y”- a study into the where and hows of advertisement viewing, as well as how different age groups perceive these advertisements. We’ve pulled 3 of the most interesting insights..
As we kick off 2017, we took a look back at 2016 to see which apps were the fastest growing across the whole year.
A look at 2016
2016’s fastest growing Android Apps is a cross-category collection of the year’s movers and shakers. A look at the group will give you an insight into the disruptions and advancements in the Android ecosystem.
Communication – Google Duo (Google)
Finance – PhonePe – India’s Payment App (PhonePe)
Games – Pokémon GO (Niantic, Inc.)
Music – JioMusic (Reliance Jio Digital Services Pvt. Ltd.)
News and Magazines UC News – Daily News Browser (UCWeb)
Photography – S Photo Editor (S Team)
Productivity – Flash Keyboard (DotC United)
Shopping – AJIO Online Shopping App (Reliance Retail Ltd)
Social – Bigo Live (BIGO TECHNOLOGY PTE. LTD.)
Tools – Turbo Cleaner (Turbo Dev)
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Spotlight on success
Read on for a selection of the year’s fastest growing apps that were able to tap into big trends and gain big – some in ratings, in some cases notoriety, but all in popularity.
Pokémon Go brought AR into the light, emphasizing that users are ready to embrace and run with this technology.
The popularity of Google Duo shows the continuing importance of group videos calls – something that all the major chat platforms took seriously last year. With video set to continue dominating on social and in digital advertising too, this could be a trend that’s here to stay.
Bigo Live made the cut too, highlighting the increasing trend of live user-generated content. Throughout the year major players such as Facebook, YouTube, Twitter launched refined live user-gen platforms, so let’s see if smaller platforms are able to keep up in 2017.
PhonePe leads the way for mobile wallets – contactless payment and integration of payment through apps will continue to reduce friction in mobile transactions.
Keep an eye on the apps climbing the charts over on the Fastest Growing Apps platform
This selection represents the apps in the Google Play Store that were the fastest growing across a variety of categories in 2016. In order to identify trends and areas of growth unique to 2016, only apps that made their debut to the Play store in this year are included. To refine the selection, only apps that had at least five million downloads in 2016 are included.