ironSource blog

Super Bowl Superlatives: The 7 Best Super Bowl Ads of 2017

We all know that ads are the Super Bowl’s main attraction. (Sorry, football/ Lady Gaga fans.) Some were classics, others were bland; some missed the opportunity, others made the most of each second. Either way, we watched them all so you don’t have to. Here’s our top picks for the best Super Bowl ads of 2017.

1. T-Mobile: #NSFWireless

T-Mobile wins “Best Marriage of Humor & Brand Message.” Pure genius. Shout out to Kristen Schaal for having the best voice in America.

2. Ford: Go Further

Ford wins “Clearest Product Message.” The closest an ad has come to planes, trains and automobiles. Is there anywhere you can’t go on a Ford? Seems not. 

3. Snickers: A Live Super Bowl Commercial

Snickers wins “Best Use of Live.” The only enemy in Snickers commercials is hunger.

4. Mr. Clean: Cleaner of Your Dreams

Mr. Clean wins “Best Punchline.” Who doesn’t like a man who cleans? Literally, no one. Not the biggest cheerleader for equality at home, but what’s funny about that?

5. Squarespace: John Malkovich

Squarespace wins “Best Use of a Celebrity.” Kia was a close second with Melissa McCarthy’s eco warrior, but the whole ad was carried on her humour and loveability rather than the idea. Squarespace have a great product hook, and just made better use of Malkovich to carry it home.

6. Budweiser: Born the Hard Way

Budweiser wins “Best Use of Current Events.” There were a lot of ads that nodded at America’s current, tense political climate but Budweiser came out on top. Airbnb, on the other hand felt like a missed opportunity that left us feeling a bit underwhelmed. Especially because their print ads and offline efforts in 2016 and early this year have been so great.

7. Google Home: Home by You. Help by Google

Google wins “Best Tagline” and “Most Emotional.” Leave it to Google to create genius ways to show how their products fit into and around our lives.

Jealous? Learn how ironSource’s in-house studio can help you create ads this good.

ironSource Blog

The Source

The Rise of Rewarded Videos

In January, Kantar Millward Brown released “AdReaction: Gen Z, X and Y”- a study into the where and hows of advertisement viewing, as well as how different age groups perceive these advertisements. We’ve pulled 3 of the most interesting insights..

AdChat
ironsource-reward-user-acquisition

Weighing the Benefits of Reward-Focused UA

This article originally appeared on App Annie. Omri Halamish is the VP Global Ad Sales of Advertiser Solutions at ironSource.  Ready to “pay” a new user to try your app? If that sounds like something you’d be willing to try, it may be time to consider a reward-based user acquisition (UA) campaign. This type of promotional..

AppChat
optimize-user-acquisition-soft-launch

Optimize Your User Acquisition Strategy with a Soft Launch

This article originally appeared on App Annie. Tal Shoham is the VP of International Business Development at ironSource.  It’s all too common for app publishers to simply launch their app and hope for the best. With over two million apps in both the Google Play and iOS app stores, you can’t afford to take any chances..

AppChat
ironsource-improve-user-app-retention

Top Tips for Improving Mobile App Retention

This article originally appeared on App Annie. Adam Ben David is the Vice President of the Supply Side Platform at ironSource.  Mobile monetization and marketing platform ironSource tells us why some users drop off and don’t return, and what publishers can do to fix that. One of the best ways to convince app users to stay..

AppChat
ironsource-what-is-ecpm-how-to-increase

What the Hell is eCPM and How Can You Increase It?

eCPM is a term that’s thrown around quite often in the mobile advertising world. But it can be quite confusing, especially for new developers looking to monetize their app through in-app advertising. Let’s take a look at what it means and why it matters for app developers. What is eCPM? eCPM is a metric used..

IndustryChat
ironsource-mobile-world-congress-2017

5 Hot Topics to Look Out For at MWC 2017

Mobile World Congress, or MWC, in Barcelona is the biggest mobile conference of the year, bringing together mobile enthusiasts from around the world to learn, meet, geek out, and party. The giants always tend to schedule big announcements for the conference. This year Samsung is expected to reveal their foldable smartphone prototype, and Sony is..

AdChat
ironsource-best-super-bowl-ads-2017

Super Bowl Superlatives: The 7 Best Super Bowl Ads of 2017

We all know that ads are the Super Bowl's main attraction. (Sorry, football/ Lady Gaga fans.) Some were classics, others were bland; some missed the opportunity, others made the most of each second. Either way, we watched them all so you don't have to. Here's our top picks for the best Super Bowl ads of 2017. 1...

AppChat
How apps can make the most of the Super Bowl

3 Ways App Developers Can Use the Super Bowl to Generate Buzz

It’s that time of year again! No, not National Potato Chip Day, but the next best thing - The Super Bowl. As we sit down together to watch the Patriots and the Falcons hash it out on the field, we’ll also enjoy what has already become a seasonal tradition - the Super Bowl ads. Of..

AdChat
performance-advertising-tv-multi-platform-ironsource

Performance Advertisers, TV Isn’t Dead Just Yet

For years, experts have been predicting the death of TV advertising and blaming it on the rise of digital. In fact, sometime this year, digital ad spend is expected to surpass television for the first time, accounting for 38.4% of total media ad spending in the US compared to TV’s 35.8%. eMarketer anticipates that TV..

IndustryChat
feature_v3

Sports Apps Determine Who Will Win the Super Bowl

In a Q2 report of our Fastest Growing Apps platform, we showed how sports apps are becoming a major attraction for mobile users - a go-to place for consuming and engaging with sports content thanks, in part, to 2016’s shift towards live video streaming on mobile. In January 2017, four teams remained to battle it..

Keep in Touch

Interested in becoming an ironSource partner?

Contact Us