No one can dispute that the App Store wasn’t built with discovery in mind. Certainly not when there are 2M apps and counting on the store, making competition for visibility especially fierce. That’s why Apple has come up with Search..
By now, most publishers know that rewarded video ads are one of the best tools they can use to monetize their app. If you need a refresher on how rewarded video ads help mobile publishers, you can read more here. Why are rewarded video ads so great? They increase engagement and revenue, are opt-in, and..
In mid-March, Zynga announced that it would be buying four games by Harpan LLC for $42M in cash. But what stands out about the deal is that Harpan is owned and staffed by just two people: a pair of brothers named Tim and William Oswald. So why is Zynga, one of the largest mobile gaming..
In January, Kantar Millward Brown released “AdReaction: Gen Z, X and Y”- a study into the where and hows of advertisement viewing, as well as how different age groups perceive these advertisements. We’ve pulled 3 of the most interesting insights from the piece. Mobile Rewarded Video is preferred over all other types of video ads..
This article originally appeared on App Annie. Omri Halamish is the VP Global Ad Sales of Advertiser Solutions at ironSource. Ready to “pay” a new user to try your app? If that sounds like something you’d be willing to try, it may be time to consider a reward-based user acquisition (UA) campaign. This type of promotional..
This article originally appeared on App Annie. Tal Shoham is the VP of International Business Development at ironSource. It’s all too common for app publishers to simply launch their app and hope for the best. With over two million apps in both the Google Play and iOS app stores, you can’t afford to take any chances..
This article originally appeared on App Annie. Adam Ben David is the Vice President of the Supply Side Platform at ironSource. Mobile monetization and marketing platform ironSource tells us why some users drop off and don’t return, and what publishers can do to fix that. One of the best ways to convince app users to stay..
eCPM is a term that’s thrown around quite often in the mobile advertising world. But it can be quite confusing, especially for new developers looking to monetize their app through in-app advertising. Let’s take a look at what it means and why it matters for app developers. What is eCPM? eCPM is a metric used..
Mobile World Congress, or MWC, in Barcelona is the biggest mobile conference of the year, bringing together mobile enthusiasts from around the world to learn, meet, geek out, and party. The giants always tend to schedule big announcements for the conference. This year Samsung is expected to reveal their foldable smartphone prototype, and Sony is..
We all know that ads are the Super Bowl's main attraction. (Sorry, football/ Lady Gaga fans.) Some were classics, others were bland; some missed the opportunity, others made the most of each second. Either way, we watched them all so you don't have to. Here's our top picks for the best Super Bowl ads of 2017. 1...