The recent launch of The Collective, Kochava’s new mobile data marketplace, may mark a new phase in the evolution of attribution companies. Already a highly-competitive space, the big four attribution players - Tune, Appsflyer, Adjust and Kochava - are facing..
With the start of the new year, we had a look into which gaming apps were the fastest growing across all of 2016. A look back at 2016 The list below includes the pick of the year’s fastest growing Android apps in the game category. A look at the group shows the trends, events..
As we kick off 2017, we took a look back at 2016 to see which apps were the fastest growing across the whole year. A look at 2016 2016’s fastest growing Android Apps is a cross-category collection of the year’s movers and shakers. A look at the group will give you an insight into..
“Cheer up Sleepy Jean, oh what can it mean, to a Daydream Believer and a homecoming Queen.” If you’re not familiar with these lyrics, we suggest you add the song to your “New Year, New Me” playlist at once. Google’s Daydream is a virtual reality platform featuring the headset dubbed “Daydream View,” and Daydream Home..
We know we’re not the only ones who promised to start eating healthier this new year, and ordered a Big Mac for lunch just four days into 2017. But if you make grand resolutions like we did, there’s no promising it’ll actually get done. Instead, the team at ironSource thought long and hard about small..
This post originally appeared on Medium. Pavel Kerbel is a Software Development Team Leader at ironSource. This is the second part of my AWS Redshift series. If you missed Part 1, which is about fixing errors and investigating performance issues, you can read it here. Part 2 will focus on costs and how we can keep them to a..
Why do you need a push notification strategy? Push notifications are the most common form of app marketing. They can help you better engage with your users by promoting app usage and loyalty among users. Push notifications ensure a 50% higher open rate and 100% higher click through rate than email marketing. They’re more user-friendly..
Finally, after months of heavy promotions, Super Mario Run -- Nintendo’s first game for smartphones -- launched December 15 on the iOS App Store in 151 countries. By December 16, the Nintendo game jumped to the top of the charts, becoming the top downloaded app in 80 countries and the top grossing app in 30,..
Google Early Access and Open Beta can greatly help app developers who aren’t ready to launch their app to the public yet. Still, with every program comes both advantages and disadvantages. Read on to see how you can make the most out of Google’s programs. What is Google Early Access? If you sift through..
It’s notoriously difficult to balance quality and scale in user acquisition campaigns, since increasing scale can mean risking quality. The key to minimizing this risk is to buy app advertising inventory according to different pricing models, such as CPE. What is cost per engagement (CPE)? CPE, or cost-per-engagement, is a pricing model used in mobile..