This article originally appeared on iMedia Connection. Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017 than simple banner or..
Oren Cohen is the VP Media at ironSource. This article originally appeared on VentureBeat. In 2013, the global ad blocking craze pushed the ad industry to rethink its strategies — users were fed up with intrusive, irrelevant, and boring ads. In response, we slowly saw mobile ads shift towards ad formats and creatives that both..
It’s not uncommon for beginner app developers to wait until the end of the development process before considering their monetization and marketing strategies. It’s daunting and hard work to acquire new users and make money at the same time. But, as we’ll soon learn, it’s important to keep monetization and marketing in mind from the..
Interactive ads are digital ads designed for user interaction and they can be used on desktop, tablet and mobile. As smartphone capabilities have evolved, it’s become possible to support the richness of interactive ad experiences on mobile - and the format is fast-becoming the hottest ad unit out there. Types of interactive ads Interactive ads..
Tracking the fastest growing apps across different download ranges, ironSource’s Fastest Growing Apps platform is a great indicator for changes, trends or disruptions deeper down in the mobile ecosystem. Looking at the list of April’s Fastest Growing Apps, a few game sequels made it onto the list of Fastest Growing Apps, with lots of them..
Timur Haussila and Linda Astrom from Supercell came to ironSource HQ to speak about Supercell’s unique company culture, as well as share the game design and development strategies behind their hit mobile app Hay Day. You can watch a video of the talk at the bottom of this post, but if you don’t have time,..
Apple packed a slew of software and hardware announcements into a quick two hours at its annual Worldwide Developer Conference (WWDC) on Monday. Before we get started, get in the mood with this video Apple showed to kick off the keynote. Then we’ll go through WWDC 2017’s top announcements for iOS developers. New and improved..
This article originally appeared on Marketing Dive. Lectures can be good, but dialogues are almost always better. That’s the truism underpinning a surge in interactive video ads that allow brands to connect with audiences in ways impossible for static spots. In a survey of marketing professionals, video production and content marketing agency Wyzowl found nearly a..
Daniel Herman is a product manager for ironSource’s interactive ad suite. While interactivity has been around for a while, it’s only recently that smartphone capabilities have evolved enough to support such rich advertising experiences on mobile. Together with that evolution, one interactive ad format exploded this past year, catching the attention of users, publishers, and..
Audience suppression is all about optimization. Suppression lists have long been used by traditional marketing channels like email or direct mail as a way to avoid targeting existing customers during customer acquisition campaigns, or as a tool to re-engage with former customers. When a digital advertiser shares audience lists with their advertising network, it works..