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3 Myths About Playable Ads

Daniel Herman is the product manager for playable ads at ironSource. This article originally appeared on PocketGamer.  While playable ads are the hottest ad unit out there, there are are still a few myths around the format which persist on both the app monetization and marketing sides. Below we go through some of those myths,..

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ironSource Launches Active Protect Program to Minimize Mobile Ad Fraud

ironSource today announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent types of fraud on non-SDK traffic - primarily attribution and device manipulation - by blocking fraudulent or manipulated traffic in real-time and automatically re-crediting advertisers for any spend on fraudulent traffic. Fighting mobile..

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Should Non-Gaming Apps Use Playable Ads?

This article originally appeared on iMedia Connection.  Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017 than simple banner or interstitial ads. The time is right for new, exciting ad formats. 91 percent of users..

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The What, How, and Why of Playable Ads

Oren Cohen is the VP Media at ironSource. This article originally appeared on VentureBeat.  In 2013, the global ad blocking craze pushed the ad industry to rethink its strategies — users were fed up with intrusive, irrelevant, and boring ads. In response, we slowly saw mobile ads shift towards ad formats and creatives that both..

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App Monetization and Marketing Tips: Q&A with Eric Seufert

It’s not uncommon for beginner app developers to wait until the end of the development process before considering their monetization and marketing strategies. It’s daunting and hard work to acquire new users and make money at the same time. But, as we’ll soon learn, it’s important to keep monetization and marketing in mind from the..

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What The Hell Are Interactive Ads?

Interactive ads are digital ads designed for user interaction and they can be used on desktop, tablet and mobile. As smartphone capabilities have evolved, it’s become possible to support the richness of interactive ad experiences on mobile - and the format is fast-becoming the hottest ad unit out there. Types of interactive ads Interactive ads..

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Fastest Growing Apps Reveals: April’s Gaming Winners

Tracking the fastest growing apps across different download ranges, ironSource’s Fastest Growing Apps platform is a great indicator for changes, trends or disruptions deeper down in the mobile ecosystem. Looking at the list of April’s Fastest Growing Apps, a few game sequels made it onto the list of Fastest Growing Apps, with lots of them..

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Supercell Talks Unique Company Culture and Winning Game Design Strategies

Timur Haussila and Linda Astrom from Supercell came to ironSource HQ to speak about Supercell’s unique company culture, as well as share the game design and development strategies behind their hit mobile app Hay Day. You can watch a video of the talk at the bottom of this post, but if you don’t have time,..

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Top 7 Apple WWDC 2017 Announcements for App Developers

Apple packed a slew of software and hardware announcements into a quick two hours at its annual Worldwide Developer Conference (WWDC) on Monday. Before we get started, get in the mood with this video Apple showed to kick off the keynote. Then we’ll go through WWDC 2017’s top announcements for iOS developers. New and improved..

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