eCPM is a term that’s thrown around quite often in the mobile advertising world. But it can be quite confusing, especially for new developers looking to monetize their app through in-app advertising. Let’s take a look at what it means..
Mobile World Congress, or MWC, in Barcelona is the biggest mobile conference of the year, bringing together mobile enthusiasts from around the world to learn, meet, geek out, and party. The giants always tend to schedule big announcements for the conference. This year Samsung is expected to reveal their foldable smartphone prototype, and Sony is..
We all know that ads are the Super Bowl's main attraction. (Sorry, football/ Lady Gaga fans.) Some were classics, others were bland; some missed the opportunity, others made the most of each second. Either way, we watched them all so you don't have to. Here's our top picks for the best Super Bowl ads of 2017. 1...
It’s that time of year again! No, not National Potato Chip Day, but the next best thing - The Super Bowl. As we sit down together to watch the Patriots and the Falcons hash it out on the field, we’ll also enjoy what has already become a seasonal tradition - the Super Bowl ads. Of..
For years, experts have been predicting the death of TV advertising and blaming it on the rise of digital. In fact, sometime this year, digital ad spend is expected to surpass television for the first time, accounting for 38.4% of total media ad spending in the US compared to TV’s 35.8%. eMarketer anticipates that TV..
In a Q2 report of our Fastest Growing Apps platform, we showed how sports apps are becoming a major attraction for mobile users - a go-to place for consuming and engaging with sports content thanks, in part, to 2016’s shift towards live video streaming on mobile. In January 2017, four teams remained to battle it..
The number of apps that incorporated the term “Video” in their Google Play Store name has almost doubled in the last year. This change has occurred across a variety of categories as the gold rush for video features accelerates, and it doesn’t seem to be stopping anytime soon. It’s no secret that video consumption is..
There’s a great misconception that app developers and app advertisers can’t both get their way -- publishers are worried ad campaigns will damage user experience and advertisers are looking for maximum exposure and impact. But app advertising doesn’t have to be a zero sum game. It's why more and more app advertisers are turning to rewarded video..
This article originally appeared on AdAge. Omer Kaplan is the CMO at ironSource. Up until recently, brand and performance advertisers typically walked two separate paths: brands bought media on a CPM/CPV basis; performance advertisers bought on a CPI/CPA basis. But with more than 50% of consumers' time spent on digital media spent in-app, the war..
This article originally appeared on Tech in Asia. Omri Henkin is the Managing Director of India and Southeast Asia at ironSource. India is fast becoming a mobile player to contend with. In addition to the government’s promises to improve online infrastructure and increase internet connectivity, the growing smartphone user base and more affordable data packages..