In January, Kantar Millward Brown released “AdReaction: Gen Z, X and Y”- a study into the where and hows of advertisement viewing, as well as how different age groups perceive these advertisements. We’ve pulled 3 of the most interesting insights..
This article originally appeared on App Annie. Omri Halamish is the VP Global Ad Sales of Advertiser Solutions at ironSource. Ready to “pay” a new user to try your app? If that sounds like something you’d be willing to try, it may be time to consider a reward-based user acquisition (UA) campaign. This type of promotional..
This article originally appeared on App Annie. Tal Shoham is the VP of International Business Development at ironSource. It’s all too common for app publishers to simply launch their app and hope for the best. With over two million apps in both the Google Play and iOS app stores, you can’t afford to take any chances..
This article originally appeared on App Annie. Adam Ben David is the Vice President of the Supply Side Platform at ironSource. Mobile monetization and marketing platform ironSource tells us why some users drop off and don’t return, and what publishers can do to fix that. One of the best ways to convince app users to stay..
eCPM is a term that’s thrown around quite often in the mobile advertising world. But it can be quite confusing, especially for new developers looking to monetize their app through in-app advertising. Let’s take a look at what it means and why it matters for app developers. What is eCPM? eCPM is a metric used..
Mobile World Congress, or MWC, in Barcelona is the biggest mobile conference of the year, bringing together mobile enthusiasts from around the world to learn, meet, geek out, and party. The giants always tend to schedule big announcements for the conference. This year Samsung is expected to reveal their foldable smartphone prototype, and Sony is..
We all know that ads are the Super Bowl's main attraction. (Sorry, football/ Lady Gaga fans.) Some were classics, others were bland; some missed the opportunity, others made the most of each second. Either way, we watched them all so you don't have to. Here's our top picks for the best Super Bowl ads of 2017. 1...
It’s that time of year again! No, not National Potato Chip Day, but the next best thing - The Super Bowl. As we sit down together to watch the Patriots and the Falcons hash it out on the field, we’ll also enjoy what has already become a seasonal tradition - the Super Bowl ads. Of..
For years, experts have been predicting the death of TV advertising and blaming it on the rise of digital. In fact, sometime this year, digital ad spend is expected to surpass television for the first time, accounting for 38.4% of total media ad spending in the US compared to TV’s 35.8%. eMarketer anticipates that TV..
In a Q2 report of our Fastest Growing Apps platform, we showed how sports apps are becoming a major attraction for mobile users - a go-to place for consuming and engaging with sports content thanks, in part, to 2016’s shift towards live video streaming on mobile. In January 2017, four teams remained to battle it..