Mobile app tracking firm Adjust announced ahead of the long holiday weekend that a group of twelve heavyweight networks and app marketing platforms will come together to battle..
Berlin-based Adjust, a mobile analytics and attribution firm, on Wednesday said it joined a dozen mobile ad network and app marketing platforms in a mission to fight mobile..
Ad networks catch a lot of flak as conduits of bad traffic from shady publishers. “It is true that some bad players intentionally sell fraudulent traffic and that..
ironSource has opened its Indian office in Bangalore, along with a partnership with Omnicom Media Group Programmatic, India. The partnership with OMG Programmatic offers clients across OMD and PHD..
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India consumers still stuck on..
Sagi Bakshi, GM of Digital Solutions for ironSource, needed a business intelligence application to meet all of his organization's unique needs. When off-the-shelf options proved inadequate, his team..
Apple this week opened Search Ads in its App Store for iPhone and iPad in the U.S to all publishers and developers after announcing the service last June. The..
Song-tagging and recognition platform Shazam is the latest tech company to roll out a “lite” version of its flagship app. Launching today for Android users, Shazam Lite is..
App distribution platform ironSource launched a solution Tuesday to give mobile carriers, original equipment manufacturers (OEMs) and developers an alternative to pre-installed apps – sometimes called “bloatware” by..