The Secret to Great Creative Optimization: Q&A with Kongregate’s Linh Tijan

As Senior Marketing Manager handling user acquisition at leading game publisher Kongregate, Linh Tijan has a huge amount of experience in how to optimize UA campaigns. Kongregate is behind hugely popular games such as AdVenture Capitalist, Animation Throwdown and Pocket Politics. Their online games are played by tens of millions of players each month, and..

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What the Hell is eCPM and How Can You Increase It?

eCPM is a term that’s thrown around quite often in the mobile advertising world. But it can be quite confusing, especially for new developers looking to monetize their app through in-app advertising. Let’s take a look at what it means and why it matters for app developers. What is eCPM? eCPM is a metric used..

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ZeptoLab More than Doubles Revenue with ironSource Auto-Optimization Algorithm

Since integrating ironSource’s mediation platform, ZeptoLab saw immediate increases in overall revenue and average revenue per engaged user (ARPDEU) in both Cut the Rope (1B+ installs) and King of Thieves (50M installs). Recognizing the success, ZeptoLab soon started running ironSource’s mediation platform in their newly-launched game, C.A.T.S.: Crash Arena Turbo Stars (50M installs). “With the..

45 Twitter Accounts Every Mobile App Developer Should Follow

You want to find information to help with your mobile app but don’t know where to look. You want to follow important people on Twitter, but you find yourself lost in the vortex of links, tweets, videos, GIFs, and a lot of useless information. Twitter can be a confusing place, so we decided to help..

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App Monetization and Marketing Tips: Q&A with Eric Seufert

It’s not uncommon for beginner app developers to wait until the end of the development process before considering their monetization and marketing strategies. It’s daunting and hard work to acquire new users and make money at the same time. But, as we’ll soon learn, it’s important to keep monetization and marketing in mind from the..

Fastest Growing Apps Reveals: April’s Gaming Winners

Tracking the fastest growing apps across different download ranges, ironSource’s Fastest Growing Apps platform is a great indicator for changes, trends or disruptions deeper down in the mobile ecosystem. Looking at the list of April’s Fastest Growing Apps, a few game sequels made it onto the list of Fastest Growing Apps, with lots of them..

Supercell Talks Unique Company Culture and Winning Game Design Strategies

Timur Haussila and Linda Astrom from Supercell came to ironSource HQ to speak about Supercell’s unique company culture, as well as share the game design and development strategies behind their hit mobile app Hay Day. You can watch a video of the talk at the bottom of this post, but if you don’t have time,..

Top 7 Apple WWDC 2017 Announcements for App Developers

Apple packed a slew of software and hardware announcements into a quick two hours at its annual Worldwide Developer Conference (WWDC) on Monday. Before we get started, get in the mood with this video Apple showed to kick off the keynote. Then we’ll go through WWDC 2017’s top announcements for iOS developers. New and improved..

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IndieDev Q&A: Navigating the App Economy with Creative Mobile

Vladimir Funtikov is the CEO of Creative Mobile Games in Estonia. Based on your experiences, what are the biggest challenges facing the indie dev community today? The number one challenge is trying to survive in a market that has become crowded and doesn’t grow nearly as fast as it used to. In the past, there..

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