eric-seufert-app-monetization-tips-ironsource

App Monetization and Marketing Tips: Q&A with Eric Seufert

It’s not uncommon for beginner app developers to wait until the end of the development process before considering their monetization and marketing strategies. It’s daunting and hard work to acquire new users and make money at the same time. But, as we’ll soon learn, it’s important to keep monetization and marketing in mind from the..

Fastest Growing Apps Reveals: April’s Gaming Winners

Tracking the fastest growing apps across different download ranges, ironSource’s Fastest Growing Apps platform is a great indicator for changes, trends or disruptions deeper down in the mobile ecosystem. Looking at the list of April’s Fastest Growing Apps, a few game sequels made it onto the list of Fastest Growing Apps, with lots of them..

Supercell Talks Unique Company Culture and Winning Game Design Strategies

Timur Haussila and Linda Astrom from Supercell came to ironSource HQ to speak about Supercell’s unique company culture, as well as share the game design and development strategies behind their hit mobile app Hay Day. You can watch a video of the talk at the bottom of this post, but if you don’t have time,..

Top 7 Apple WWDC 2017 Announcements for App Developers

Apple packed a slew of software and hardware announcements into a quick two hours at its annual Worldwide Developer Conference (WWDC) on Monday. Before we get started, get in the mood with this video Apple showed to kick off the keynote. Then we’ll go through WWDC 2017’s top announcements for iOS developers. New and improved..

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IndieDev Q&A: Navigating the App Economy with Creative Mobile

Vladimir Funtikov is the CEO of Creative Mobile Games in Estonia. Based on your experiences, what are the biggest challenges facing the indie dev community today? The number one challenge is trying to survive in a market that has become crowded and doesn’t grow nearly as fast as it used to. In the past, there..

ironsource-google-io-2017-app-developer-top-10-announcements

10 Google I/O 2017 Updates All App Devs Should Know About

I/O 2017 is now behind us, but we’ll be talking about the important news and updates that came out of it for months to come - from Daydream VR, to Android O, and Google Lens. It was I/O’s 10th anniversary, so many were expecting grand gestures and big news. But while there might not have..

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4 Ways to Increase Engagement and ROI with In-App Rewards

By now, most publishers know that rewarded video ads are one of the best tools they can use to monetize their app. If you need a refresher on how rewarded video ads help mobile publishers, you can read more here. Why are rewarded video ads so great? They increase engagement and revenue, are opt-in, and..

optimize-user-acquisition-soft-launch

Optimize Your User Acquisition Strategy with a Soft Launch

This article originally appeared on App Annie. Tal Shoham is the VP of International Business Development at ironSource.  It’s all too common for app publishers to simply launch their app and hope for the best. With over two million apps in both the Google Play and iOS app stores, you can’t afford to take any chances..

ironsource-improve-user-app-retention

Top Tips for Improving Mobile App Retention

This article originally appeared on App Annie. Adam Ben David is the Vice President of the Supply Side Platform at ironSource.  Mobile monetization and marketing platform ironSource tells us why some users drop off and don’t return, and what publishers can do to fix that. One of the best ways to convince app users to stay..

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