ironsource-what-is-ecpm-how-to-increase

What the Hell is eCPM and How Can You Increase It?

eCPM is a term that’s thrown around quite often in the mobile advertising world. But it can be quite confusing, especially for new developers looking to monetize their app through in-app advertising. Let’s take a look at what it means and why it matters for app developers. What is eCPM? eCPM is a metric used..

How apps can make the most of the Super Bowl

3 Ways App Developers Can Use the Super Bowl to Generate Buzz

It’s that time of year again! No, not National Potato Chip Day, but the next best thing - The Super Bowl. As we sit down together to watch the Patriots and the Falcons hash it out on the field, we’ll also enjoy what has already become a seasonal tradition - the Super Bowl ads. Of..

ironsource-android-instant-apps

3 Tips for Building Popular Android Instant Apps

(1.5 minute read) Last year at its I/O developer conference, Google introduced Android Instant Apps, which are native web apps that are light, high-performing, and don’t require installation to be enjoyed. The goal is to make the mobile app experience as seamless and convenient as possible, removing as many points of friction as possible. “They..

Google Daydream: How App Developers Can Get Daydream-Ready

Google Daydream: How’s The View?

“Cheer up Sleepy Jean, oh what can it mean, to a Daydream Believer and a homecoming Queen.” If you’re not familiar with these lyrics, we suggest you add the song to your “New Year, New Me” playlist at once. Google’s Daydream is a virtual reality platform featuring the headset dubbed “Daydream View,” and Daydream Home..

ironsource 10 small tasks app developers can do to boost their app business in the new year

10 Easy Ways to Boost Your App Business in the New Year

We know we’re not the only ones who promised to start eating healthier this new year, and ordered a Big Mac for lunch just four days into 2017. But if you make grand resolutions like we did, there’s no promising it’ll actually get done. Instead, the team at ironSource thought long and hard about small..

ironsource how push notifications can automate your app business revenue

How Push Notifications Can Increase Your App’s Revenue

Why do you need a push notification strategy? Push notifications are the most common form of app marketing. They can help you better engage with your users by promoting app usage and loyalty among users. Push notifications ensure a 50% higher open rate and 100% higher click through rate than email marketing. They’re more user-friendly..

ironsrouce what app developers can learn from super mario run

4 Tips App Developers Can Learn from Super Mario Run

Finally, after months of heavy promotions, Super Mario Run -- Nintendo’s first game for smartphones -- launched December 15 on the iOS App Store in 151 countries. By December 16, the Nintendo game jumped to the top of the charts, becoming the top downloaded app in 80 countries and the top grossing app in 30,..

google early access ironsource

Google Early Access: The Good, The Bad, and The Ugly

Google Early Access and Open Beta can greatly help app developers who aren’t ready to launch their app to the public yet. Still, with every program comes both advantages and disadvantages. Read on to see how you can make the most out of Google’s programs.   What is Google Early Access? If you sift through..

ironsource-giving-tuesday-charity-apps

5 Mobile Charity Games to Celebrate 5 Years of #GivingTuesday

#GivingTuesday, which is celebrated on the Tuesday following Thanksgiving in the US, is celebrating five years this November. It was founded in 2012 by New York’s 92nd Street Y and the United Nations Foundation, as a way for people around the world to give back and remember others during the joyous gift-giving season. In 2015,..

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