Industry eCPM Index

Global eCPM -3.3% North America eCPM -3.1% Europe eCPM -2.8% Emerging Markets eCPM 2.7% Global eCPM -3.3% North America eCPM -3.1% Europe eCPM -2.8% Emerging Markets eCPM 2.7%

Check the pulse of the industry

This page is the Nasdaq of the app economy. Check in to keep track of global monetization trends, and see how well your app is performing. Identify regions and times of year which see steep growth in eCPMs, to take advantage of every opportunity to drive more revenue for your app. The eCPM Index is updated every month to reflect fluctuating eCPM growth and decline across geos, ad units (rewarded video and interstitial) and operating systems.

February 2017 vs. January 2017

-3.3%
Global eCPM
-3.1%
North America eCPM
-2.8%
Europe eCPM
+2.7%
Emerging Markets eCPM

Rewarded video eCPM

The closing price of rewarded video in February was lower than in Janaury. Global eCPM of rewarded video on Android and iOS in February decreased by 2.9% and 1.7%, respectively. The eCPM in emerging markets showed higher growth than in Western markets.
-3.6%
North America eCPM
-3.2%
Europe eCPM
+2.9%
Emerging Markets eCPM
-1.7%
iOS eCPM
-2.9%
Android eCPM

RV Global eCPM

  • iOS
  • Android
  • iOS & Android
  • iOS
  • Android
Download graph

Interstitial eCPM

The closing price of interstitial ads in February was higher than in January. Global eCPM of interstitial ads on Android and iOS in February increased by 1.3% and 1%, respectively. The latter compensates the sharp decrease that occurred on January.
+2.5%
North America eCPM
+1.1%
Europe eCPM
+2.2%
Emerging Markets eCPM
1%
iOS eCPM
1.3%
Android eCPM

Interstitial Global eCPM

  • iOS
  • Android
  • iOS & Android
  • iOS
  • Android
Download graph

Methodology

Insights for the eCPM Index are generated by an algorithm which analyzes the changes in effective cost per thousand in-app ad impressions across regions, ad units, and operating systems. The eCPM calculator discards publishers that don’t achieve a certain traffic threshold in order to prevent a biased outcome. The eCPM Index is based on different online data sources. In the regional breakdown, Europe includes the UK, Germany, France, Italy, and Spain; North America includes the US and Canada; Emerging Markets include Brazil, Mexico, India, Indonesia, and Thailand; and Global includes over fifty countries worldwide.

Fastest Growing Apps

Want to see how the industry is changing and which apps are climbing the charts? Check out the apps that have the highest growth rates per download range.

Read More »

Developer Solutions

Built for developers, by developers, our platform is designed to give you everything you need to turn your app into a successful business.

Read More »

Data Solutions

This data was collected and processed by ironSource Atom, a secure and flexible data pipeline. Click below to read more on how Atom can help make your data work for you.

Read More »
Keep in Touch

Interested in becoming an ironSource partner?

Contact Us