Insights That Drive Business Strategy
We unlock the black box of post-purchase activity, creating a window into how customers are using your devices and giving you a completely unprecedented understanding of customer behavior. Using a combination of app, device, and carrier data, the Aura platform provides device manufacturers and carriers with truly unique business insights.
Your dashboard contains all the data you need to optimize performance, including geos, devices, and revenue, all updated in real-time. From here, you can quickly find out how your campaigns are performing, allowing you to adjust and optimize your revenue and engagement strategies.
- Real-Time Revenue
- Network Performance
- Live Devices
Apps when they matter
The days of long pre-load cycles are over. ironSource Aura makes it possible to stay on top of evolving trends and rates, so your users always get the latest and greatest app content.
Full control and transparency
No app appears without your approval. All the app content has been hand-selected to support your brand, and you have full control over what appears.
Build customer lifetime value
Choose apps to recommend based on CPIs and geo, or let ironSource Aura do the work for you, with smart lists that optimize for revenue and quality.
Manage every aspect of your relationship with your customers, with full control to fine-tune the entire user experience – from setup to ongoing notifications – all within a unified Content Management System.
Straightforward Content Management
Stay relevant with your customers wherever they are in the device life cycle.
From your CMS you control a massive database of Android, Windows, and smart TV apps, as well as controlling how and when to promote them. Aura’s optimization capabilities make smart choices so you never have to worry about balancing user experience and revenue.